Aarong is the handicraft-marketing arm of BRAC (Bangladesh Rural Advancement Committee), the largest NGO in Bangladesh . Aarong means a village fair, where craftsman of all trades exhibit and sale their traditional handicrafts. It helps vitalize the traditional craftsmanship and find a wider market for their products nationally and internationally.

Aarong products include pottery, crafts on brass, natural fibres, wood, leather, woven cloth and silk products, jewellery and a wide variety of candles. (Artistic stitch works on cloth by peasant women) and rickshaw paintings are very special and famous items.

Aarong has started its journey since 1978. About 30,000 artisans of whom 85 percent women are engaged in our production centre. Aarong is a socially responsive business organization. It creates and provides jobs to poor and marginal income group people. Aarong symbolizes cultural and traditional heritage of rural Bangladesh in art and craft.